Diesel 5012 005 Eyeglasses
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True to its original DNA, the brand has developed into a global lifestyle icon. Since its creation in 1978, Diesel has experienced extraordinary growth and has evolved from being a leading pioneer in denim into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel’s philosophy has remained the same as the day of its creation: Renzo Rosso had envisaged a brand that would stand for passion, individuality and self-expression.
The sunglasses and optical frames rework the brand’s own style tenets with an unconventional spirit and urban appeal, returning to the identifying themes of Diesel global DNA. Eye-catching graphic motifs, innovative production, technical experimentation and the introduction of new forms and colors identify the eyewear collection, which always features a truly authentic, personal and distinctive look.
Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.